Is iheartradio Evil?
Friday, October 7, 2011 at 2:55PM On September 23 and 24 Clearchannel put on the iheartradio music festival. A promotion for their new music web/mobile device app that is to compete with Pandora that was disguised as a 2-day concert with all genres of music. It was broadcast live on over 800 radio stations, on iheartradio.com and Xbox Live. It was a technical escapade that rarely happens these days. A great show that no doubt exposed people to music and artists they never heard of. Hopefully it becomes a annual event. Seeing Claire Underwood, Jay-Z, Jane’s Addiction, Nikki Minaj, Sting, all on the same show was pretty special. While the number one message was the iheartradio app, the theme of the night was discovering new music.
The iheartradio festival did give us this badass theme song
The fact that it is Clearchannel talking about discovering new music and embracing new technology is totally weird. Clearchannel's past is one of being accused to helping the downfall of popular music. Accused of creating the “play the same 10 songs over and over again” model. So now they want to be the ones to bring you a service to help you discover new music? What gives?
So I tried out the iheartradio app on my iPhone. It works much like Pandora. You enter a song or artist and a “station” is created based on that selection. Similiar songs and artists are played. The collection of songs are surprisingly un-popular, they actually are living up to the “finding new music” mantra so far. The songs also are all related to the original selection. So you won’t hear Kool Moe Dee if you created a Patsy Cline station. I was impressed with the slick look, the performance, and music selection as well. Dare I say Clearchannel has changed their tune?
As Lee Corso would say, “Not so fast my friend!”. There is another part of the iheartradio app. It is the portion that is the trojan horse that they really are concerned with. This part of the app simulcasts every Clearchannel terrestrial station. So if you are interested in hearing a rap station in Detroit and you are in Houston, the app has you covered. Much of the terrestrial radio listening is taking place online and on apps. Clearchannel is adapting to this with the app. While the Pandora-like stuff is the big push, but the Clearchannel simulcasts are the thing here. To bring those listeners who are gravitating to Pandora and Spotify back to Clearchannel stations would be a huge move. That is what this is all about. The concerts, the “discovering new music” mantra, the slick app and web site are all about reversing the trend. Bring people back to the Clearchannel nest.
Is it a good thing? Is it evil? I know alot of people don’t want to support evil corporate radio, but I don’t see it like that. I see it as benefitting me, regardless of who the company is. I can get hear many of my favorite stations from across the country on my phone or computer using iheartradio. I can actually discover new music on that app and then jump over to Spotify if I want to hear more of a particular artist. Great concept, great execution, no matter how “evil” Clearchannel is.
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